Click here to jump to video review below of the website builder… homepage – The Company

Before I get into the review of the website builder, it’s important to know who we’re dealing with. is owned by Group Inc., a publicly traded company (Nasdaq WWWW), owning many web marketing brands like, Network Solutions, and 1ShoppingCart (which I use myself and like very much).

Note: For what it’s worth, is one of two website builders I’ve seen that is publicly owned. Wix is the other one. I’m sure there will be more going public soon as website builders grow in popularity.

If you just look at the reviews on the first page of Google before getting started with to build your website, it’s easy to see the reviews are not very positive. Review

So even though the Website Builder is taking a lickin’ from reviewers doesn’t mean it’s awful…or does it? Let’s take a look… – Options for Creating a Website

We Build It For You currently offers two options for creating a website. One is their website builder and the other option is where they build the website for you. In this post,  I’m focusing on reviewing the website builder option, which allows you to build your website yourself using the website builder software they provide.

The other option is what they call “We Build It For You.” will actually build your site for free, which is pretty cool.

What is NOT cool is the monthly price they stick you with after your site is done. They don’t list the price on their website anymore, but  I did some sleuthing with their online chat tool. OK – I really just asked and they told me. There wasn’t much in terms of detective work. The price at the time was $114.95 per month. They listed other services like SEO, traffic stats, etc. but it was nothing you don’t get from other hosting companies for a few dollars per month. See the transcript of my chat here.

So while the no-cost website startup is attractive, beware of the exorbitant monthly fees that can cut into your budget over time.


Do It Yourself – Website Builder

And now for the main event and purpose of this post. The Do-It-Yourself website builder from Check out my video walkthrough of their website builder first, and then read on for more details.


Average Design Templates

The design templates are important when choosing a website builder. Web design trends are changing all the time but is clearly not keeping pace. The designs are OK, and since there are over 100 templates, most people will be able to find something they like.

The negatives…

  • No advanced features like images sliders or animations like you would see in higher-end website builders like Weebly or Wix
  • Most of it is built for you already. That may sound like a good thing, but the website builder is more of an editing tool than an actual creation tool.
  • You can’t switch between design themes once you start on a site so choose carefully in the beginning
  • No built in mobile design. That will cost extra.
  • Many of the designs look a little amateurish, like they were built with a sub-par website builder. That’s probably because they were!

 Design Templates isn’t gonna win any awards for the design portfolio they tout on their sales page. It’s actually less impressive than their actual designs. Someone should tell their marketing department to update their website with the new design themes. The design above looks like something I did in my HTML class in high school in 1999.

You can see their more updated designs in my video above and a quick glance at the screenshot below shows they have in fact updated them since the turn of the century. design themes


Good Value? Website Builder Pricing

At the time I tested the website builder, they had a special for $1.95 for the first month, and then $22.95 after that. So there’s two bad things about that:

  1. They don’t have a free plan or a free trial the way many website builders do
  2. The monthly price is high compared to what you’re getting and compared to other website builder options.


Using The Website Builder – Overall Functionality

You can view my video above to see the website builder in action. Overall, it’s not bad in its functionality and design. In the few capabilities it offers, it performs well. I often measure the use of a website builder on a scale of FUN to FRUSTRATING. I would somewhere in the middle, but closer to FUN.

Let’s call it “unimpressively adequate”



  • Simple, Uncluttered, Easy to Use
  • Ability to customize text and objects in many ways
  • Backup Manager is a breath of fresh air not often found in website builders (although I didn’t actually test it)
  • Lots of stock photos to choose from
  • Libraries – save commonly used objects to your library interface

The website builder has an intuitive interface that is simple and clean

Stock photos

One nice feature is the number of stock photos built right into the website builder


  • No blog! This is probably a deal-breaker for many people.
  • It’s awkward to add vertical space (see video)
  • Limited widgets – only the basics are provided.
  • Layered workspace can be useful, but it also makes it very easy to cause major layout problems
  • Slow server at times. I doubt the website builder and sites are hosted on cutting-edge technology.
Layered website builder

The layered builder can be useful but can also make your page look like a mess!


Bottom Line – My Recommendation

It should be obvious from my video and what I wrote above. I can’t strongly recommend the website builder. It’s not horrible, but it just doesn’t compare to some of the better website builders in functionality and value for the money.

So who would use the website builder?

I’m sure has thousands or millions of customers, but where are they coming from if the website builder is average at best? Well – from what I’ve heard and experienced, excels at sales and billing. You’ll rarely have an issue paying for your account, but I’ve spoken to many of their customers who have issues with support on their website products. It’s a shame that so many people don’t do the research to find the best value for the money, but that’s exactly what I’m trying to make easier with these reviews.

So who do I recommend use it?

The simple answer is – NO ONE!

But I do understand that people who have built their site on the platform already may just want to stay with it. Or maybe someone is getting a deal on the site builder through a package. I’m stretching here, but basically, far less people should be using the website builder than actually DO.


What’s Your Experience with

What’s your experience with the website builder or their “We Build it For You” option? Comment below to educate us all…

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