The average online conversion rate is 1.3%. You don’t want to be lumped in with such people if you want to make a living online and make serious money. Yes, you can make money!
It doesn’t matter whether you’re just getting your online store off the ground or if you’ve been running it for ten years. It’s always possible to increase profits by boosting conversion rates. You should focus on increasing your conversion rate if you want more money.
You can relax knowing that you won’t need to do anything to your items or website to increase sales. A factor of two to four can increase conversion rates in online stores simply by using a few tried-and-true strategies. (I guess that’s how it’ll be for you, too!)
What is the conversion rate in eCommerce website
A conversion occurs when a site visitor takes any action that increases the likelihood that they will buy from you. As a result, the conversion rate is the proportion of site visitors who do the desired action.
Common e-commerce conversions include making a purchase, having a product added to a shopping list or grocery cart, having a user sign up for email updates, and so on.
The most valuable action in the digital marketplace is a completed transaction. Therefore, the proportion of site visitors who complete a purchase is the conversion rate for an online store.
As a result, increasing conversion rates allows you to make more purchases while keeping the same volume of organic website visitors.
Why eCommerce shoppers don’t convert to customers?
Consumers can decide not to make a purchase at a certain moment for various reasons, all of which are grounded in reality. Take, for instance:
- A negative first impression is created through your website
- You are not aware of the people you are marketing to
- Your website might need some optimization
- You’re disregarding mobile users
- Your product is hated by everyone and is poorly understood
- The product photos are not particularly good
- Your writing is not convincing at all
- This page is a source of distraction
- It’s not clear what has to be done
- Buyers don’t trust you
- People end up paying the shipping costs
- The check-out process is challenging
- You’re not using exit intent
- There is neither a plan for remarketing nor retargeting in place
Without wasting any more of your time, here are the TEN tips and tricks to perfect your eCommerce conversion rate
- A/B Test your website
Conversion rate optimization for online stores can be aided by split testing. It’s easy: if you’re debating between two headlines for a web page but can’t decide between them, A/B testing is the way to go.
You can use it to learn which choice is more well-liked. As a result, you’ll need to create two unique versions of your project’s homepage, understanding that the software will split visitors’ attention 50/50 between the two.
Based on the outcomes, you can choose options A or B. Simple and efficient, this will help you boost your conversion rate. For this task, increase your conversion rate with Yieldify.
Developed specifically for use by businesses of all sizes, Yieldify is an A/B testing platform with a wide range of useful features. For a complete Windows-based service, try Yieldify.
- Invest in Google Ads and pay-per-click adverts
You can quickly get more visitors and higher conversion rates if you spend money on the services.
AdWords and pay-per-click advertising can be costly, particularly for smaller e-commerce stores, but alternative methods exist to compete with big-box stores and stand out. These are:
- Lifting your Google Ad Rank
- Location-based targeting and time-of-day splits are two examples of bid modifiers
- Improve accessibility for mobile devices
- Utilize RLSAs in the scheme of things
- If you can’t afford to use Google, try one of the other search engines out there instead. If you’re looking for anything, don’t only rely on Google
- Be strategic about where you put your phrase match keyword to get the most bang for your buck
Ads can be tailored to those who have visited your site before using the remarketing list function in Google Search Ads. To increase traffic, use a Google Analytics retargeting list to show ads solely to those who have visited your site. Furthermore, read about how you can get better ROI on paid search campaigns.
- Ensure your website is easy to navigate
Customers are discouraged from making a purchase when they meet problems, such as a slow-loading manufacturer’s website or a complex checkout procedure.
A Retail Systems Research poll found that 52% of online shoppers get annoyed when sites load too slowly. 90% or more of these customers then go to a rival’s site or Amazon to complete their purchase. And many of them never come back.
E-commerce sites that take more than three seconds to load should have their load times decreased. A 7% decline in conversion rates has been linked to a delay of only one second in website replies. Ensure your website is simple to use so customers can easily access the information they need.
- Optimize your website for mobile devices
More individuals nowadays use their cell phones to do internet shopping. Conversion rates reveal that mobile devices make up a growing percentage of 53.9% of all online transactions.
Therefore, you risk losing more than half of your potential sales from mobile consumers if your online shop is not perfected for mobile usage. It’s possible to use several different designs and advertising approaches to make your site mobile-friendly.
Depending on the state of your design, a redesign according to today’s standards for mobile-friendly, responsive sites can be in order. Altering the dimensions of your pictures might be the answer.
- Supply multiple discount options
Customers would love a discount even more if it could be tailored to their needs. You can even get your website designed in a manner which will give customers the option of customized discounts based on their residing locations.
However, it’s disheartening for a customer when they get a discount or offer through email, fill up their online shopping cart, and realize the coupon or deal has expired…only to discover that their purchases aren’t eligible for the discount.
- Track everything relating to the customers to accommodate them for future visits
If you want to run a successful online store, you need to check every single action on it (sorry if that makes you seem like a tyrant). If not, you’re making decisions without enough information.
Conversion rate optimization relies on knowing how customers behave so that you can meet their expectations, guide them to where they need to go and supply what they want to make a purchase.
The process begins with analytics and heatmaps, such as:
- Quantity of site views
- Their perspective
- Duration of their visit
- the total number of pages they’ve seen
- Which pages people tend to leave the site from the most
All of them are fundamental, and they are the key to deciphering the behavior of your website’s visitors.
“When you know where your website visitors are coming from, you can optimize their experience and boost conversion,” as Neil Patel puts it.
- Always post relevant content
Google’s algorithm considers several factors when deciding page rank. Thus, meta tags and titles are not the sole factors in SEO. Google prioritizes providing users with relevant, helpful information when providing search results.
Including content like blog posts, articles, photographs, and videos not only supplies another venue for keyword-rich text but also helps your consumer by educating them uniquely about what you have to offer.
- Offer customers the live chat feature
Customers will appreciate not having to wait on hold for lengthy periods if you use live chat support software and algorithms to connect with them.
The human aspect of live conversations is sometimes replaced with chatbots, and the two are typically seen as alternatives.
However, the most successful businesses use both to their advantage, with chatbots engaging with clients outside of normal business hours.
We highly recommend free live chat software by Crisp.chat.
- Optimize your forms
Make sure any online forms (such as those used for contacting you or completing a purchase) are brief and straightforward.
Because of this, you should expect a large uptick in your conversion rate since this will minimize user friction and simplify for consumers to finish the form.
- Increase the page loading speed
A person who sleeps through an opportunity will inevitably miss out. Page load times have a direct correlation to conversion rates. One second of delay can cut conversions by as much as 7 percent.
Users nowadays have short attention spans and do not want to wait. If your shop is too sluggish, customers will lose patience and go elsewhere for their shopping needs. Quick loading times increase sales and your site’s position in search engine results.
Wrap-up: Start implementing these strategies into your eCommerce website not to miss any future conversions!
It is possible to boost your eCommerce conversion rates by adhering to the guidelines I’ve laid forth in this article. Most of you can likely increase conversions even more.
You can see from the data-backed insights I offered that a few simple strategies could boost your conversion rates by 10% or 20%.
The potential for increasing sales via e-commerce is, therefore, limitless. Repairing some of these issues is rather simple. Likely, you could start using half of these tips next week. Best of luck.