Photo by Piotr Cichosz on Unsplash
There are currently 302 million social media users in the USA alone in 2022. Globally, this number is around 4-7 billion active social network users. It’s a growing and profitable industry where many businesses can thrive. Here are four reasons you should implement this strategy in your business!
1) Grows Brand Awareness
Getting people to know your brand is a critical step in your development. Regardless of your budget or target audience, people can see your products just by accessing your page. You can see what enables engagement in a short time. A social media business account can also offer you information about your numbers, relevancy, and popularity, all essential for your brand awareness.
Communicating with your clients has never been easier. People can comment under your post or in your DM’s, share and redistribute your offers, and follow your page if they’re interested in your products. In just a few steps, you have promoted your brand, grown engagement, and created a community of loyal customers with social media.
2) Increase Website Traffic
Ads on social media have a massive role in driving more customers to your site. If you have visual products, like fashion and cosmetics, you can expect an even 11% increase in your website traffic from social media.
Placing a website link on your page will direct your followers to your store immediately after seeing your products. This is especially useful if you want people to purchase your items quickly. Remember that visual means shareable so that you can reach more people with each post. You can use those features for anything, like sales, new collections, and giveaways.
3) Targeted Advertising
The ability to choose the people who will see your ads is known as “targeting.” This algorithm is based on social media’s demographic and behavioral data and can determine which type of advertisement will be attractive to an individual. Even with stricter privacy laws, you can still use this option to market your business or use your resources to distribute your advertising content as you find best.
Social media ads are an affordable way of distributing content to new customers. Platforms like Instagram and Facebook use targeted options, which means that you can select what your ideal client is and let the algorithm distribute your products to the people that might be interested.
4) Increased Profits
Social accounts for businesses are a vital part of the process of the so-called “sales funnel.” This term refers to the process in which someone goes from a stranger to a customer. Being part of a social media community is an excellent way of introducing new people to your products.
As social media grows every year, more and more companies have left the traditional way of marketing. Boosting sales and record profits prove that social media is an excellent place for business. You can advertise your products in many ways, simple ads or influencer collaboration. Humanising your brand can help you maintain customers and form long-term loyalty.