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The Best Fonts to Use for Subtitles and Closed Captions in Making a Video for your Online Business

Jan 5, 2023 | E-Commerce | 0 comments

When creating a video for your online business, it’s important to consider the style and readability of your subtitles and closed captions. The right font can make all the difference in helping viewers understand and engage with your message.

Photo by Brett Jordan on Unsplash

Here we will explore the best fonts to use for subtitles and closed captions when making videos for your online business, and how to ensure that they are easy to read and understand. By choosing the right font, you will ensure your video is professional and accessible to all viewers. 

Why Font Types Matter for Your Online Business Video

When creating a video for your online business, it is important to make sure that you choose the best fonts for subtitles to make the content easier to understand. The type of font you use plays an important role in helping viewers understand and engage with your message.

The right font will help ensure that your subtitles are legible and that viewers don’t miss any important information in the video. Poorly chosen fonts can be confusing, difficult to read, or even distracting, which can lead to viewers missing key points and leaving your video before it ends. 

In addition, the font you use should be accessible to all viewers, including those with disabilities. This means that it should be legible and easy to read both on a computer screen and in a printed version. 

What is the Importance of Subtitles and Captions?

Subtitles and captions provide an essential service to viewers who are hard of hearing or unable to understand the language spoken in a video or audio. Captions are also useful for viewers who are in a loud or public space and need to watch with the sound muted. When choosing fonts for subtitles, make sure to consider that subtitles need to be easy to read and comprehend. When it comes to an E-Commerce site, subtitles and captions have additional advantages, including better search engine visibility and improved accessibility.

Subtitling Your Business Videos with the Right Font

When selecting the font for your online business video, there are a few key elements to consider. Firstly, make sure it is legible and easy to read in the video format. Secondly, make sure the font size is large enough to be seen on a computer or television screen. In addition, consider whether the font is appropriate for the video’s subject and tone. 

To make it easier, here are some tips for choosing text that won’t take away from your video:

  1. For easy-to-read and helpful text, look for a font style that is clear but not too fancy or decorative. The text should be sized large enough to read easily on the screen, without being overwhelming or taking away from other visual information on the page.
  2. In order to maintain a good website design, the font type of the video must match the fonts used on the website
  3. Make sure your font size is easy to read but not so big that it competes with the rest of the frame. The text should be large enough that italics and bold don’t cause it to run together.
  4. Steer clear of text that is highly stylized and only fashionable instead of practical.
  5. Choose fonts for your videos that reflect the style of your brand or theme, and try to use the same family of fonts throughout all your videos.
  6. Watch platform-specific video guidelines before adding your font to ensure that your font will be accepted. Knowing that your work aligns with the standards ahead of time will save you time and frustration in the future.

To create text that pops, you can use some quick tricks like adding an outline or drop-shadow. However, your choice of font is the most crucial decision in the process. The best way to narrow down your options might be trial and error, but here are some of the best fonts to use for subtitles, to begin with. As mentioned, adding the right fonts to your video transcripts can make a big difference in the overall end result, so below are a few font families that you may want to consider. 

Examples of the Most Popular Fonts to Choose from for Your Subtitle


Arial is a sans-serif font and is one of the most popular fonts used in subtitles. It’s easy to read on all types of screens and is versatile enough to be used in a variety of projects.


Helvetica is another sans-serif font that is popular for subtitles and closed captions. Like Arial, it’s a highly legible font that works well on all types of screens. 


Verdana is a sans-serif font that was designed by Microsoft specifically for use on digital screens. It’s often used in subtitles and captions because of its large x-height, which makes it easier to read at smaller sizes. 


Roboto is a sans-serif font designed by Google for use on Android devices. It’s well-suited to subtitles and captions, as it’s legible at small sizes and looks great on high-resolution screens. 

Open Sans

Open Sans is an open-source font that is often used for subtitles and captions. It’s a sans-serif font that is designed to be easy to read and legible even in small sizes. 

Fira Sans

Fira Sans is another popular font used in subtitles and closed captions. It’s a sans-serif font with a modern look that is perfect for creating clear and easy-to-read text. 

Times New Roman

Times New Roman is a serif font that is often used for printed material. It’s also often used for subtitles and closed captions, particularly in movies and television shows. 


Making sure that your subtitles and captions are legible, easily understood, and appropriate for the video content is essential. Consider the font type, size, and design to ensure that the text is easy to read. Additionally, don’t forget to check platform-specific guidelines before adding your font to ensure that your font will be accepted. With the right font choices, you can make sure that subtitles and captions are an important part of your E-Commerce video.

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