The modern retail industry is unlike anything we’ve seen before. eCommerce seems to be taking over most traditional brick-and-mortar stores as more and more customers opt to shop from the comfort of their homes.

Photo by Nubelson Fernandes on Unsplash

Even before the pandemic made everything shift to a virtual presence, online sales had been experiencing constant growth. According to Statista, online sales across the world are expected to grow up to $6.5 billion by 2023.

As fun as it may sound, selling products online can be a challenging task. Online sellers must be careful about order fulfillment, setting prices, advertising, and much more. Apart from that, online merchants also need to focus on creating an aesthetic and engaging storefront to attract customers. 

Thankfully, eCommerce platforms like Shopify can help online merchants with all the solutions to their problems. Shopify helps any online seller create a cost-effective and flexible online store with unlimited bandwidth and complete customization options. 

With that being said, creating a truly functional Shopify store can be quite time-consuming. To make things simpler, many online merchants prefer hiring professional Shopify development services. If you aren’t sure whether you need an expert developer, here are the top three reasons you should hire Shopify web development services: 

  • Create a Unique Theme
  • Increase Your Online Sales
  • Focus on What Really Matters

Top 3 Reasons to Get Shopify Development Services

Reason #1: Expert Shopify Developers Can Create a Unique Theme for Your Store

Have you ever visited sites that immediately catch your attention? Companies like Amazon and eBay have created such strong brand images that anyone can recognize their websites. Even if they stopped adding their corporate name on the site, you would still know that it belongs to Amazon or eBay. 

The biggest reason behind this strong online presence is their attention to detail. The layout, color combination, and an engaging website sets these marketplaces apart from all others on the internet. 

That’s exactly what you should be striving for as a Shopify store owner. When customers start recognizing your brand logo or company website, that’s when you have truly achieved business growth. 

What better way to create a unique brand image for yourself than with a customized theme? If you use one of the many Shopify themes available for free, you might just end up with another faceless store. Like you, many other Shopify merchants would be using the exact same theme with a few tweaks. As a result, customers can’t really differentiate between your site and a competitor’s. 

To stop losing your customers to the competition, it is a wise decision to hire an expert Shopify developer. These professionals will have the expertise to help you create a customized theme that fits your brand image and identity. Not only will your custom theme be highly functional, but a Shopify developer can be the best guide about web development, website usability, and design trends. 

Whether you want an illustrative design or a minimalist aesthetic for your Shopify store, a team of professional web developers can translate your vision into reality for you.

Reason #2: A Shopify Developer Can Optimize Your Store for Online Sales

Not every Shopify store owner knows everything about the eCommerce site. By hiring a developer, you can leave all your worries behind and rely on them to know everything about the platform. 

With all their expertise and experience, Shopify web developers can transform your store into the ultimate powerhouse of online sales. Instead of only relying on basic Shopify features, you can extend the functionality of your store by integrating some custom HTML, CSS, or JS code. 

For example, a Shopify web developer can help you add advanced search and filter options on your store. This makes it easier for customers to search for exactly what they are looking for, resulting in a much higher conversion rate. 


Shopify web development services can also include integrating third-party apps to your Shopify store. With external apps that help you with email marketing or social media sharing, you can make sure that every customer has a positive experience on your store and recommends it to their friends. 

If you are not someone who likes adding custom third-party apps, then a Shopify web developer can also give you valuable advice about the apps already available on Shopify’s app store. Remember that not all these apps will be compatible with your store, so it is important to choose ones that complement your store. 

From speed-boosting to search engine optimization, a Shopify web developer can help boost your online sales quickly and efficiently.

Reason #3: Enjoy Free Time to Focus on What Really Matters

Being an online store owner isn’t easy. Your webpage certainly isn’t the only thing you need to worry about. If you start focusing on creating and developing your Shopify store yourself, then that leaves you with little time to focus on other pressing matters. 

When you start hiring experts for what they are best at, you can have more free time to focus on the growth and sustainability of your business. Let the experts of Shopify handle the webpage, while you focus on processing payments, customer relations, promotion, and merchandising options. 

Many Shopify store owners make the mistake of trying to do everything themselves. In the process, they tend to lose sight of what really matters. Remember that an optimized Shopify webpage means nothing if you don’t have any products to display. Instead of spending all your time on design elements and app integration, you can focus more on creating an impressive product range for your niche market. 

Consider experimenting with new marketing methods and develop strong customer relations by sending out newsletters. After all, the success of your Shopify store depends on your customers. 

Final Words

When it comes to Shopify development, you should remember the old saying: “Jack of all trades is a master of none.” 

While it may be intriguing to try and design your Shopify store yourself, hiring a professional team for Shopify web development services sounds like a wiser option. These experts can help you create a unique appeal for your store, optimize it for online sales, and let you focus on other aspects of running an online business. 

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