Many of my clients ask me this question. Without really understanding how domain names and search engines work, they are spending money on multiple domain names that may not benefit them at all.

Buy Multiple Domain names

Sure – There are legitimate reasons to buy multiple domain names, but search engine traffic is not generally one of them. Keep your money in your pocket and read the rest of this post before buying extra domain names.

 

Good Reasons To Buy Multiple Domain Names

 

Reason #1 – Protecting a Brand

Large corporations usually snap up many different versions of their domain name to protect their brand and you can do the same for your small business.

The only way to keep other people from buying a domain name is buying it yourself.

So if you own johnsbestplumbing.com and you don’t want people to own johnsbestplubming.net and johnsbestplumbing.org, then you might want to buy those yourself.

Is it worth it? Maybe, maybe not.

Domain Name Protect BrandLet’s look at Sony Corporation for example. They are obviously a massive global company and most people would go to Sony.com to find them. Sony.com leads to their consumer electronics web site. Sony.net leads to a different site that is their global corporate site. They’ve also purchased other top level domain versions of their site like Sony.info and Sony.org but haven’t forwarded these domains. (at least, not as of today)

They obviously aren’t worried about people typing in .info or .org to find them, but they figure it’s worth it to purchase these domains to keep others from purchasing them.

Sony is a multi-billion dollar brand so it makes sense that they spend $10 to purchase some extra domains to protect their name.

Is your brand worth spending some money to protect? That’s really up to you to decide.

My recommendation would be to consider buying the .net and .com versions of your domain first. Other top level domains are not as popular so are not as important to protect.

 

Reason #2 – Shorter Email Domain

Many companies have long domain names because their company name is long. For example, I built a site for client using FirstCallAdvisoryGroup.com as the domain name. Rather than using FirstCallAdvisoryGroup.com in their email addresses, they decided to buy a domain YourFirstCall.net instead so they can use that for email addresses, for word of mouth, and in print.

Will the .net and .com switch confuse people? Possibly, but the goal was to shorten the domain name overall to use for email addresses.

Long Domain Name

Reason #3 – Word of Mouth

This is similar to the email address issue. It’s usually difficult to remember domain names with dashes in them or domain names that are super long. If your domain is longer than 15 characters, it can be helpful to purchase a shorter, more memorable name that you can put on business cards, presentations, or just tell people by word of mouth.

It would be easier for someone to remember johntheplumber.com than JCprofessionalPlubmingCorp.com.

I prefer to buy domains that are short in the first place to avoid this problem, but maybe you’ve owned the long domain for years already or there’s just no way around having a long domain name. In this case, purchasing a second domain that is shorter might be something to consider.

 Not sure how to buy a domain name? Watch my video on how to search and buy a domain and Godaddy.

 

Reason #4 – Making Sure Your Visitors Find You

Since .com is so popular, people may just type it in without thinking, even though your site is a .net. To make sure your visitors find you, it’s smart to own a few different domains.

It’s good to cover common misspellings or multiple spellings. For example, if you have “collectibles” in your domain name, you might want to purchase a second version with the spelling “collectables” since that is a common spelling.

Of if you have an insignificant word like “the” in your domain, it’s smart to pick up a version of the domain without “the” in it in case your visitors leave it out.

 

An interesting example of this are the following domains:

bluebook.com redirects to kbb.com, the popular Kelley Blue Book car value website

thebluebook.com is a construction directory, a totally different site

I bet these two sites get a decent amount of traffic from people trying to find the other site. It’s great when they are gaining traffic but horrible when they are losing it.

 

Is there a Search Engine benefit to having multiple domains?

Domain Name SEOThere is no real search engine benefit to owning multiple domain names. If your site is on a .com and you buy the .net and .info to forward them to your website, don’t expect this to get you any extra search engine rankings. Google and other search engines will only rank your site with actual hosted content. It will not index or rank domains that are forwarding to another domain.

So if you’re going to spend money on extra domains, it should only be for the reasons above.

 

What is My Approach?

If you’re wondering how I approach this, you’re on WebEminence.com which is my current site and I decided to buy the .net so no one else does. If you type in WebEminence.net, it will redirect you to my main .com site.

So as far as I know, other versions of my domain like .org and .info are up for grabs. I’m sure there will be a mad rush to Godaddy to snap these up ;)

 

Are there other reasons to own multiple domains?

Can you think of other reasons to own multiple domains? I’m sure there are some I didn’t cover. Comment below and share some other good reasons.

Find Ryan Bowman On Google+
  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi,

    I dig each reason. Having short email domains helps, as does cornering your brand online. All in all, really smart. Something to ponder to be more creative and to prosper more effectively.

    Thanks!

    • http://WebEminence.com/ Ryan Bowman

      Hey Ryan, Always nice to have someone agree with me. Nice name by the way! I noticed your domain is a little long and difficult to spell. Maybe you should get CWTC.com :)

      Checked out your site and it looks interesting. I’m gonna email you. Where are you living currently?