Web Eminence Blog

If you’ve ever run or considered running Google Ads for your business, you might assume all campaigns fit into either business-to-consumer (B2C) or business-to-business (B2B) categories. But after managing Google Ads accounts for over 15 years, I've seen it all—and...

If you’re launching a Google Ads campaign and wondering when you’ll start seeing results, you’re not alone. One of the most common questions marketers and business owners ask is: “How long does it take for Google Ads to start working?”

Losing data in digital marketing can lead to more than just inconvenience. It can cost trust, money, and even legal trouble. Whether working with small businesses or large enterprises, agencies handle valuable materials—from detailed campaign plans to legally binding...

Running a Google Ads campaign in the legal industry can be distinct from other industries due to high competition, info-seekers, and other issues. We’ll break down some of the key strategies I’ve learned working with attorney clients to maximize your Google Ads performance for your law firm.

Choosing the best digital marketing platforms can be challenging, especially with many options promising big results. But not every platform fits all businesses. What works well for one company might not bring the same results for another. That's why it's crucial to...