Pay Per Click Management

It’s not THAT hard to setup an Adwords account and activate campaigns. Google purposefully makes it easy  to attract more advertising dollars.

Here’s the important fact many advertisers miss, but you’re probably realizing since you’re on my page!:

It’s becoming increasingly difficult to maintain an efficient and competitive advertising campaign that gets maximum results with minimal spend. Just to give you an idea, here are a just a few of the elements of Adwords that a good manager takes into account AND the typical mistakes that do-it-yourself advertisers make when managing their own accounts.

If you can’t define all of those big Google Adwords terms, don’t feel bad!

No one expects you to be an expert in something outside your expertise! BUT – you should find an Adwords manager who DOES understand these complexities of PPC. Doing so will increase your chance of success AND save you money in the long run!

This is where I can help! I’m an Adwords Certified Google Partner and have managed over $1,000,000 in Pay Per Click advertising since 2008. If you’re not convinced, read the 5 reasons below. If you’re raring to go, jump down to the form.

If you work with a  large pay per click agency, you’ll probably get paired up with an account manager on their payroll that has little motivation to help you succeed other than the fact that it’s their JOB!

When you let Web Eminence manage your account, you ACTUALLY work with me personally. I LOVE learning about my clients’ businesses and goals and then interacting to help them grow their business with Adwords over months and years.

I’ve also come up with pricing that makes sense for clients, but also gives me an ongoing incentive to produce better results from your advertising spend!

There are many Pay Per Click management services out there and most of them are very expensive with $500/month minimums and as much as 20% fees on total ad spend. I don’t want to devalue the critical work of professional PPC management, but I believe fees that high can actually keep many advertisers from success because their margins are slimmer than the 20% fee!

For small businesses with small budgets… My service is tailored to be affordable for small businesses looking to test the search engine market and get some website traffic that will result in prospects and sales. In a market that is favoring online marketing more and more, it is important that your small business be visible online. Pay Per Click marketing with Google Adwords is is a great way to do get your website visible online FAST and not break the budget!

For existing advertisers and businesses with larger budgets… The fact that you are having some success with Adwords on your own or with another management company is an awesome indicator or future potential! I can help take you to the next level. Whether you are having success or struggling with Adwords, I almost always find a ton of work and optimization to be done in the accounts I take over.

I often say that Adwords management is only as good as the brain actually doing the work. Whether you have a PPC agency managing your account or you’re doing it yourself, the results are going to be limited by the intellectual horsepower that is driving your account forward.

Am I saying I’m a genius? NO. But I believe my brain is wired to do this type of work. And because of that, I actually love managing advertising accounts! When’s the last time you heard that from a PPC agency?!!

Check out my strengths from Gallup’s StrengthsFinder. I think you’ll see what I mean!

Futuristic, Analytical, Ideation, Learner, Relator

And just because I have those strengths doesn’t mean I’m operating at a high level in those areas all the time. I am mindful of what it takes to operate at a high level. This includes being aware of atmosphere, time of day, music, coffee, food, sleep, stress, exercise, and more to make sure the brain God gave me works at peak efficiency. Maybe you don’t care – but you should if I’m managing your account!

The cost of my Pay Per Click Management service is $395 startup plus a monthly management fee of $79 + 5% after 30 days. There is typically a lot of activity in the first month. I’m gonna do everything I can during those first 30 days to prove that PPC can be a successful strategy for your business.

Many PPC agencies charge a high fee percentage (10%, 25%) which becomes cost-prohibitive especially as your account grows to higher spends. My pricing will allow me to spend more time in your account as it grows, but will DECREASE your total cost percentage (moves closer to 5%) as you increase your spend.

The table below shows some examples of monthly spends and the total management fees charged.

Bi-Monthly & Quarterly Reporting Option

Monthly management is great for repeat revenue for the advertising agency, but who says a 30 day period always makes the most sense for the client? NOT ME! 

This is why I often offer bi-monthly and quarterly reporting and management for long term clients who want to have all the benefits of account management, but may not require the same amount of frequency as in the first 6-12 months. These modified reporting periods increase the management fee to 7.5% for bi-monthly and 10% for quarterly, but you’ll pay less per year because there will only be 6 or 4 billing periods per year. We’ll evaluate your account when the time comes.

I probably am a PPC and Adwords expert, but I don’t love calling myself that. As you see from my strengths above, I’m a learner, and this is super critical because of the dynamism of Adwords. It’s always changing and expanding. This is a huge reason why you need someone managing your spend. You can’t expect to stay in front of all the changes and run your own business at the same time!.

I spend a lot of time in Adwords since I personally manage many accounts. As a result, I’m always learning new strategies and methods that often can be applied across multiple client accounts. I also follow some of the top authorities on PPC advertising in the industry to continue to learn and level up my mastery of Adwords and other advertising platforms.

Read the Third Party Disclosure from Google Adwords