Watch the video below if you’re not sure what PPC is or if you’re a candidate.
See Pricing Table Below
Are you interested in getting more website traffic through Google but don’t have the time or knowledge to set up and manage an Adwords account?
If you already know what PPC is, you can skip down to the section below “Why You Need a Pay Per Click Professional”
If you do not know what Google Adwords or Pay Per Click (PPC) Advertising is, feel free to read my post What Is Pay Per Click? or watch the video above.
The short summary is that Pay Per Click advertising allows you to get your ad listed in the Google search results in the area purple highlighted area in the picture to the right. In order to get your ad listed in those areas, you simply pay a bid amount every time the ad is clicked. Since the ads take up such a large percentage of the screen and you can have an ad up in a matter of hours, it’s easy to see the appeal of Adwords advertising.
Google Adwords can be a critical tool for getting traffic to your website if it is set up and managed correctly. If you are not advertising in Google Adwords, you may be missing out on customers, profit and the opportunity to grow your business.
Many people never try Pay Per Click marketing or stop after a few months because of the cost. The goal of most forms of advertising is to achieve positive ROI (return on investment). So if you’re consistently investing $100 per month on PPC and only generating $50 in revenue, then I can understand why it would be unattractive to continue investing the $100 monthly. However, many Adwords advertisers don’t realize there is optimization that can be done within your Adwords account or on your landing page to reduce the amount you are spending and increase conversions. This is why it is crucial to work with a Google Adwords professional.
Why You Need a Pay Per Click Professional
In order to attract advertising dollars, Google allows for easy setup of an Adwords advertising account. So it would be fairly straightforward for you to create an account for yourself and get started. However, it’s becoming increasingly difficult to maintain an efficient advertising campaign that gets maximum results with minimal spend. Just to give you an idea, here are a just a few of the hundreds of elements of Google Adwords that are critical to know in order to be successful in your advertising:
- Conversion Optimizer
- Display vs Search Networks
- Ad Rank
- Ad Scheduling
- Mobile vs Desktop Targeting
- Impression Share
- Quality Score
- Phrase Match vs Exact Match vs Broad Match targeting
If you can’t define or describe all of those Google Adwords terms, it would be beneficial for you to work with someone who does. It will increase your chance of success AND save you money in the long run!
This is where I can help! I have managed over $400,000 in Pay Per Click advertising since 2008 promoting my own products and services with a positive return on investment. Now you can take advantage of my experience and allow me to help you advertise your business or products. You can view the inclusion lists below to see the important steps I will take to help you achieve success in your Adwords advertising.
Reason #1 – Designed for for Small Businesses
There are many Pay Per Click management services out there and most of them are very expensive starting at $500/month. My service is tailored to be affordable for small businesses looking to test the search engine market and get some website traffic that will result in prospects and sales. In a market that is favoring online marketing more and more, it is important that your small business be visible online. Pay Per Click marketing with Google Adwords is is a great way to do get your website visible online FAST and not break the budget!
If you have a larger budget and have been doing Google Adwords advertising for a while but looking for someone to manage it without breaking the bank, I’m your guy!
If you are a new Adwords advertiser, you will be eligible to receive $100 credit for Google Adwords advertising after spending $25. Sorry – this is only for new advertisers. If you already have an Adwords account, this does not apply to you.
The cost of my Pay Per Click Management service is $295 one-time start-up fee plus a monthly maintenance fee starting at $79 after 90 days. The first 3 months have no monthly fee because I consider it a trial period. After 3 months, you and I should have conclusive evidence to determine if PPC is a good strategy for your business and it also gives you time to see how I operate. I will be honest and up-front with you. I’m looking to find 30 small businesses partners where Adwords advertising is a long term viable option to grow and sustain their business.
For clients that go over a $500 monthly spend, a 5% fee on the total spend on the account kicks in. The table below shows some examples of monthly spends and the total fees charged by me.
|Spend||Over Threshold||5% Fee||Total Fee|
One of the most unique aspects of my service is that I offer heat map click tracking. Heat map click tracking allows us to see exactly where people are clicking on your advertised web page . This will give valuable information in how to optimize your landing page and your advertising.
Take a look at the example heat map of my home page below. There are many details available from the heat map reports but just from a quick visual inspection you can see that a lot of visitors are clicking on the pricing page and the right slider arrow next to the Web Eminence University graphic. This is valuable information that can help me optimize my page content.
What Is Included
One Time Start Up Fee Includes:
- Initial phone and/or email consultation to talk about advertising goals
- Set up a new Google Adwords account OR review existing account and spend
- Research keywords and target market
- Set up initial campaigns and ad groups – organize for relevancy and efficiency
- Review website landing page and make suggestions for improvements if needed
- Set daily and monthly budget constraints
- Multiple reviews of account in first month to optimize account
- Setup conversion tracking to measure conversions
- Setup 1 landing page with heat map tracking
Ongoing Maintenance Includes:
- Monthly report of account performance – See example report
- Research and test new keywords and ad variations
- Review Quality Score of keywords and seek to make improvements
- Continually add negative keywords to remove irrelevant clicks
- Setup and monitor conversion tracking to measure success of campaigns
- Setup heat map tracking and monitor for a few months to measure and improve website activity
- Make suggestions for improvements to site and marketing strategies
- Optimize campaign to focus advertising spend on highest converting keywords
- Consultation w/ client quarterly or as needed to review new advertising opportunities
Q: How long does it take to setup a new account?
A: Typically one week
Q: Will I have my own Google Adwords account?
A: Yes, you will have your own Google Adwords account under your ownership. We will link your Adwords account to my Google Adwords My Client Center so I can access and manage your account. You can revoke my access at any time.
Q: Do the ads run all the time?
A: Ads can be set to run 24/7 or scheduled to run only during specific days and/or hours. This will be determined based on your advertising goals. You can also turn advertising on and off seasonally or on a monthly basis. My monthly management fee can be paused and resumed on a monthly basis.
Q: Do I only pay the cost of your service? Are there any other costs?
A: The cost of my service is $295 startup fee plus $79/month after 90 days. You are paying me a monthly fee to manage your Adwords account, In addition to my monthly fee, you will pay for whatever costs you accrue in your Google Adwords account on a monthly basis. You will setup a billing account directly with Google Adwords within your account.
Q: How much will it cost per click?
A: The cost of a single click varies depending on many factors including the keyword, competition, quality of your landing page, and more. Average costs per click I see in my clients’ accounts are anywhere from $0.70 to $3.00. One of the goals of optimization is to minimize your average CPC (cost per click) and maximize your total clicks.
Q: Is there a minimum spending limit?
A: No, we can set your budget wherever you’d like, but I recommend starting with a $300 minimum monthly spend. Anything less than that means the daily budget is under $10 and difficult to manage. We can determine your budget on an individual basis.
Q: Are there any guarantees on the amount of traffic?
A: There are no guarantees on the amount of traffic but if you submit the form below, I will give you a traffic estimate based on the Adwords Keyword Planning Tool. If research shows there is not enough traffic available from Google searches, I will let you know and will likely not accept you as a client.
Q: Will you manage my existing Adwords campaigns?
A: Yes, I can take over existing accounts. I’ll need to view your account to see how much work will be involved in the initial setup.
I do not accept every prospect who wants to pay to be my client. I’m looking for 30 clients who I believe can be profitable in Adwords advertising. This may depend on your product or service, your website, or other factors. The first step is to submit your interest by filling out the form below. I will prepare a traffic estimate based on your info and get in touch with you.