The eCommerce industry is rapidly growing, attracting an increasing number of business owners and customers. However, as mentioned in numerous reviews, the companies do not always develop with the desired speed. There are different factors that can potentially influence the situation, with poor website design being the most common one.
According to the information posted in WebFX, it takes customers a few minutes to decide whether they want to deal with the company or not. Besides, the authors of the article highlight the significance of the functionality and design of the platform that can predetermine its reputability.
Therefore, no matter if you are a newcomer in the business or you have years of experience in the area, there are tools and strategies you should implement in order to increase sales and make the brand more appreciated. Not only the website design but other aspects related to the platform usability will either inspire customers or demotivate them.
How to Impress New Customers
It is impossible to find a single company that will deny that their basic desire is to impress return customers and attract new ones. At the same time, most of them struggle to choose the most effective and beneficial strategy that will help to achieve the necessary results.
How is it possible to make clients interested in the service? What are the factors that may influence the dependability of the platform?
The first and the most important rule you need to remember is that the first impression is critical. Just recollect your college year and your desire to hire someone to do homework. In the overwhelming majority of instances, students do not place orders on platforms that do not provide them with detailed information about services. Additionally, the usability and design of the website can also influence the final decision.
If you follow this principle, you will acknowledge the prominence of the website design on the way to its success. At this point, the specifications of promoted services and products do not matter, as the customer’s desire to keep discovering the platform is the only thing that is important.
The Way Website Design Can Boost Sales
Even though some website owners underestimate the significance of website design, it is a powerful tool that can speed sales, add to the website credibility and boost its ranking. Here are several most important numbers that may help you visualize the prominence of experience.
- 75% of a customer’s attitude towards the website credibility is predetermined by the website design.
- 88% of users opt for alternative platforms after a poor experience dealing with the company.
- 35% of people give up the idea of using a website that seems unattractive and irrelevant.
Consequently, it is easy to conclude that the first impression associated with the website design and usability is frequently decisive.
Top 3 Tips to Improve the Website Design
No matter if you have low sales, website ranking issues, or other problems with the platform’s functionality, you should make maximum effort to find the most effective and beneficial tool that would improve the situation. In the overwhelming majority of instances, the little effort you make to change the website design will pay you off really fast.
What should you start with? Is it possible to succeed with the undertaking if you have no experience in the area? The struggle is real in any instance, as what you need to do is to select a proper strategy that will help you gain the desired results. Check out a few most beneficial recommendations that could help you maximize sales and contribute to the reliability of the platform.
Entrust Your Prosperity to Professionals
Business owners who have little to no experience in website design should either challenge themself and learn the area or hire specialists who would deal with the issue fast and efficiently. Weigh all the advantages and downsides of different companies that are ready to accomplish your project and opt for the best one.
Target Existing Customers
If you choose to manage the process on your own, you should focus not only on attracting new customers but also on keeping the existing ones. Make sure the website is appealing and usable enough so that clients relish their experience dealing with the platform. Additionally, it is inevitable to remember that remarketing ads and email campaigns may strengthen the reputability of the platform.
Harness the Power of Landing Page
If you are concerned about the rapid development and continuous growth of your company, you should invest in the landing page. It is not a classic homepage, it is a business card of your service. Its goal is to engage the visitors, make them informed and intrigued at the same time. An impressive website design of the landing page is the exact element that may predetermine its efficiency.