Nearly 25 percent of the websites online were built using WordPress. The first decision you will be confronted with when trying to build a WordPress website is whether to use a free or premium theme. A number of factors will need to be considered in order to make the right decision for your business.
Read below to find out more details about the benefits of using a premium WordPress theme and what factors you should consider when choosing your theme.
How Using a Premium WordPress Them Can Benefit Your Business
While free WordPress themes do come with numerous tools, they are nowhere nearly as powerful as a premium theme. The following are some of the benefits that come with using a premium WordPress theme.
A Responsive design is a Must
Did you realize that by the year 2025, over 72 percent of the population will use their phone or mobile device to access the Internet? While there are some free themes that are responsive, they are few and far between. The last thing you want to do is alienate part of your audience due to the lack of a responsive design.
This is why investing in a theme that helps you offer mobile users a great experience is a must. If a mobile user has to resize images or text on a website, they will usually get frustrated and leave in a hurry. You can avoid missing out on quality sales leads by utilizing the power of a mobile-friendly premium WordPress website theme.
Most Premium Themes Come With Tech Support
If you are new to the world of WordPress website customization, getting some professional assistance is a good idea. Luckily, most of the premium WordPress website themes on the market come with tech support.
With this tech support, you can learn how to roll back changes you have made to your website or figure out why certain features are not working. Newcomers to the world of WordPress websites can make a number of mistakes, which is why having this assistance is so crucial to the long-term success of their website.
A Higher Degree of Security
Over 30,000 websites a day are infected with some type of virus or malware. If you are using your website as a representation of your business, having it infected with a virus can be disastrous. Rather than treating the security of your WordPress website as an afterthought, it should be high on your list of priorities.
One of the most common methods used by cyber-criminals is to use the malicious code embedded in many free WordPress themes. The best way to combat this is by investing in a premium theme from a reputable supplier. Usually, these themes will come pre-packaged with security tools needed to combat hackers.
Also, premium WordPress website themes will receive updates on a regular basis. This means that any security holes your site’s infrastructure may have will be addressed with these updates.
Extremely Unique Designs
If you are like most business owners, having a unique website is something you view as a priority. The last thing any business owner wants is a site that looks exactly like their competitors. Instead of settling for a bland and featureless free WordPress theme, you need to spend your hard-earned money on a uniquely designed premium theme.
You will also have more control of customizing a premium theme as well. Using the various design elements that your site has, like sliders or picture tiles, can help you attract the attention of visitors and keep them interested.
Tips on Choosing the Right Premium WordPress Theme
With all of the different premium WordPress themes on the market, selecting the right one may be a bit challenging. This is why you need to take our time and consider some of the factors below.
Do You Need Lots of WordPress Bells and Whistles?
The first thing you need to consider when choosing a premium WordPress theme is who your core audience is. With this knowledge, you can figure out whether or not your audience needs things like image carousels or unique layouts to hold their attention.
If you are a blogger, chances are you want something pretty basic. Having a basic design allows a blogger to let their words take center stage. However, businesses who operate in the retail sector may want a website that is a bit flashy and modern. The decision on which WordPress theme you need will be based solely on your needs and the sensibilities of your customers.
How Much Experience Do You Have Troubleshooting WordPress Website Issues?
Another factor you need to consider before choosing a WordPress theme is how much you know about troubleshooting one of these websites. If you are well-versed in fixing and customizing WordPress websites, then you can probably choose a theme that does not feature tech support.
However, if you are new to the WordPress world, it is imperative that you get this tech support. In some instances, this support is all that stands between you and losing all of the data on your new website.
Consider The Look You Are Going For
Choosing the right website layout is also a crucial component of WordPress success. Before you start to look at the themes on the market, jot down a few notes regarding what you want your website to look like. If you want to keep it simple and user-friendly, then going with a basic theme is probably a good idea. There are many multi-purpose themes that will allow you to create almost any layout you can imagine.
Don’t Be in a Hurry
Getting impatient during the WordPress theme selection process is a bad idea. Taking your time and weighing all of the options at your disposal is the key to WordPress success.