Does your small business have a website? If not, you should think seriously about getting one. There are many benefits for a small business to have a website and if you don’t have one, you are missing out. Many small business owners believe it is too expensive and time consuming to get a website setup but this doesn’t have to be the case. With a complete website package from Web Eminence, you can get everything you need for a small business website for one low monthly price.
Here are some of the benefits of creating a website for your small business.
1. Credibility
When you have a professional website, it gives you more credibility. When customers search for you and see you have established a website, they know you are serious about your business. The content of your site including pictures, reviews, and a list of your services will reassure your customers that you are a small business that can be trusted.
2. Accessbility
One of the main reasons people search online is to find more information and contact you for your product or service. If your customers cannot find you online, they will probably just give up right away. Don’t expect them to put in much extra effort to search for you again and again if they can’t find you easily the first time they do a search. This is why it is important to have a website and an established presence online so that when people search for your business or industry, they find you!
3. Search Engine Placement for Your Small Business Name
Many people believe that when they set up a website, they will automatically start getting thousands of visitors to their websites. Unfortunately, it’s not usually that easy. You can, however, begin getting some website visitors simply by getting your website online. As mentioned in the previous point, if you do not have a website for your small business, you are losing business leads when they search online and do not find you.
For example, if there is a small business with a unique name like Little Mermaid Wedding Planning in Pasadena, it would be very simple to rank in the popular search engines for the keyword “little mermaid wedding planning” because there is little competition for that keyword. If Little Mermaid Wedding Planning does not have a website or a presence on other popular sites, internet visitors will not be able to easily find that business. By simply having a website online, their business will likely rank for that keyword and increase their exposure and be able to easily manage their reputation.
After ranking for non-competitive keywords like your own business name, you can continue to build the website using search engine optimization techniques to rank for more competitive keywords like “wedding planner pasadena”. Ranking for a more competitive keyword like this can bring many more potential customers.
If you’re interested in getting your website up and running, read my 10 reasons why you want your small business website created by me.