Google’s Google Ads Videos for Beginners
A great first step if you’re just starting to use Google Ads is checking out the beginner videos that Google has put together. You’re getting info direct from the source so you know it’s good.
Google Ads VS Google Ads Express
For beginners to Google Ads, there’s a good chance you’re currently using Google Ads Express and comparing it to regular Google Ads. Google Ads Express is a simple entry-level option to get your ads live, but it’s very limited in its control. It’s pretty much guaranteed that you’ll get better results with a well-managed Google Ads account compared to Google Ads Express.
Here’s a video I put together giving an overview of Google Ads Express and how it compares to a full Google Ads account.
Setting Your Budget in Google Ads
Spending too much is a major deterrent to using Google Ads for many people to using Google Ads. So setting and managing your budget is a foundational skill to Google Ads management. This video I created will help you understand how budgeting works in a regular Google Ads account and how to use budgets to control your spend.
Common Google Ads Mistakes
Whether you are a beginner or advanced with Google Ads, you’re bound to make some mistakes. In this video, I cover the 7 most common people make in Google Ads. This might be more appropriate for beginners but a lot of advanced Google Ads advertisers will likely find they are making some of these mistakes too!
More Videos & Video Suggestion Box
Hopefully you found these videos helpful, but they certainly don’t cover everything you need to know for Google Ads. To go deeper into Google Ads, check out my Google Ads (PPC) playlist below from my YouTube Channel and make sure to subscribe using the button below.
If you would love to see other Google Ads videos on other topics, please comment below and let me know what videos you’d like to see and I’ll add it to my list!