by Ryan Bowman | May 30, 2019 | Search Engine Marketing, Small Business
In this digital age, customer reviews are crucial to the success — and survival — of any online business. Having a large pool of strong, positive customer reviews to dip into will see your brand’s reputation soar and your products fly off the shelves. Having very few...
by Ryan Bowman | Feb 6, 2019 | Search Engine Marketing
It may sound simple, but it’s a question that I’m frequently asked by website prospects: “Will my site show up in Google?” The short answer is… yes. But let’s take a look at the longer answer. It might actually be harder to NOT get your site indexed by Google. I’ve...
by Ryan Bowman | Jan 23, 2019 | Search Engine Marketing
You’ve heard of Google Ads, right? (formerly called AdWords) But is it right for your small business? I explore the answers to that question including costs, lifetime value, and a brief case study. How To Advertise In Google – The Basics Everyone wants...
by Ryan Bowman | Dec 12, 2018 | Search Engine Marketing, Tools & Services
Google Analytics is the standard for tracking and analyzing your website traffic. This is especially true for small businesses as tracking the who, what & when of your site visitors is vital to understanding your online marketing. As a small business owner, you...
by Ryan Bowman | Sep 14, 2018 | Search Engine Marketing
The real estate on a search results page in Google might be as valuable as land real estate in some industries. If you’re paying for Google Ads, you’re getting less clicks if you’re not utilizing ad extensions to maximize the size of your ad on the page. It doesn’t...
by Ryan Bowman | Sep 10, 2018 | Search Engine Marketing
I’m finishing up this post on Labor Day which is the last long summer holiday weekend in the US before the fall season is in full swing. A handful of my advertising clients have contacted me in the last couple weeks about a drop in traffic volume. This seems to...
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