by Ryan Bowman | Sep 14, 2018 | Search Engine Marketing
The real estate on a search results page in Google might be as valuable as land real estate in some industries. If you’re paying for Google Ads, you’re getting less clicks if you’re not utilizing ad extensions to maximize the size of your ad on the page. It doesn’t...
by Ryan Bowman | Sep 10, 2018 | Search Engine Marketing
I’m finishing up this post on Labor Day which is the last long summer holiday weekend in the US before the fall season is in full swing. A handful of my advertising clients have contacted me in the last couple weeks about a drop in traffic volume. This seems to...
by Ryan Bowman | Aug 24, 2018 | Search Engine Marketing
When I talk about High Spend Google Ads accounts, I’m not necessarily talking about Fortune 500 companies that spend half a million dollars in Google Ads per month. These companies likely have a dedicated team or agency for marketing. That team may still want to check...
by Ryan Bowman | Jul 28, 2018 | Search Engine Marketing
For anyone advertising in Google Search, Quality Score is critical to understand because it can affect your Ad Rank and how much you pay for that rank. In this post, I’ll give a quick overview of Quality Score, how to CHECK it and how to USE it to get better results...
by Ryan Bowman | Jul 2, 2018 | Search Engine Marketing
AdWords is kinda like riding a bike. Almost anyone can do it, but you can certainly learn more, practice, and progress to higher and higher skill levels. There is a LOT to learn with video and kicking back and watching some videos is an excellent way to learn the...
by Ryan Bowman | Apr 25, 2018 | Search Engine Marketing
As an AdWords-certified Google partner who manages multiple accounts, I have seen many real-life examples of mistakes made in Google AdWords. So, let’s look at the 7 most common AdWords mistakes and, more importantly, how you can correct them. Mistake #1 – Not...
