by Ryan Bowman | Feb 6, 2019 | Search Engine Marketing
It may sound simple, but it’s a question that I’m frequently asked by website prospects: “Will my site show up in Google?” The short answer is… yes. But let’s take a look at the longer answer. It might actually be harder to NOT get your site indexed by Google. I’ve...
by Ryan Bowman | Jan 23, 2019 | Search Engine Marketing
You’ve heard of Google Ads, right? (formerly called AdWords) But is it right for your small business? I explore the answers to that question including costs, lifetime value, and a brief case study. How To Advertise In Google – The Basics Everyone wants...
by Ryan Bowman | Dec 12, 2018 | Search Engine Marketing, Tools & Services
Google Analytics is the standard for tracking and analyzing your website traffic. This is especially true for small businesses as tracking the who, what & when of your site visitors is vital to understanding your online marketing. As a small business owner, you...
by Ryan Bowman | Sep 14, 2018 | Search Engine Marketing
The real estate on a search results page in Google might be as valuable as land real estate in some industries. If you’re paying for Google Ads, you’re getting less clicks if you’re not utilizing ad extensions to maximize the size of your ad on the page. It doesn’t...
by Ryan Bowman | Sep 10, 2018 | Search Engine Marketing
I’m finishing up this post on Labor Day which is the last long summer holiday weekend in the US before the fall season is in full swing. A handful of my advertising clients have contacted me in the last couple weeks about a drop in traffic volume. This seems to...
by Ryan Bowman | Aug 24, 2018 | Search Engine Marketing
When I talk about High Spend Google Ads accounts, I’m not necessarily talking about Fortune 500 companies that spend half a million dollars in Google Ads per month. These companies likely have a dedicated team or agency for marketing. That team may still want to check...
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