by Ryan Bowman | Jun 17, 2026 | Search Engine Marketing
When Google launched Performance Max campaigns in 2022, it introduced one of the most significant changes to the Google Ads platform in years. Designed to replace campaign types such as Smart Shopping and Local Campaigns, Performance Max gives advertisers access to...
by Ryan Bowman | Jun 10, 2026 | Search Engine Marketing
If you manage Google Ads for a towing company, you already know that location targeting can make or break your campaign performance. Unlike e-commerce businesses or national service providers, towing companies operate within specific geographic boundaries where every...
by Ryan Bowman | May 14, 2026 | Search Engine Marketing, Website Builders
If you’re running Google Ads and using a GoDaddy website builder site, you’ve probably asked this question: Can I track Google Ads conversions on a GoDaddy website? The short answer is: yes, but only partially. GoDaddy does allow some basic tracking through Google...
by Ryan Bowman | May 13, 2026 | Search Engine Marketing
Small business owners frequently have to gather market data without spending a ton of money. SEOs prefer tools designed specifically for them to monitor search rankings and analyze industry trends. For smaller businesses, this essential work is made easy with a cheap...
by Ryan Bowman | Apr 20, 2026 | Search Engine Marketing, Web Design
There’s a quiet misconception floating around the web: that SEO lives in keywords and backlinks alone. True, those matter. But here’s the twist: Google increasingly watches how people feel on your site. Not literally, of course, but behavior signals tell a story. And...
by Ryan Bowman | Apr 13, 2026 | Search Engine Marketing
Broad match keywords in Google Ads are one of the most debated topics in paid search. Some advertisers swear by them.Others avoid them entirely. The truth? Broad match can be incredibly powerful — if tested correctly. Instead of blindly switching campaigns to broad...