How to Create a Winning PPC Campaign with User-Centered Design?
Pay-per-click (PPC) advertising is a must-have strategy in your digital marketing arsenal. But, just like a perfectly timed holiday commercial, your PPC campaigns must be well-choreographed and user-focused to make an impact. Photo by Myriam Jessier on Unsplash Enter...
The Ultimate Guide to Search Engine Optimization for Your Business
Are you ready to take your business’s online presence to the next level? Then it’s time for you to learn about search engine optimization (SEO). Photo by Benjamin Dada on Unsplash SEO is a powerful technique that helps your website rank higher in major search engines...
Key Metrics to Keep an Eye on for Your Text Marketing Campaign
SMS marketing is the most personal way to reach out to your customers. It’s the quickest and most reliable approach for conveying your message. Photo by NordWood Themes on Unsplash Due to its low cost, ease of use, and direct nature, text messaging provides a...
Landing Page Optimization: How to Improve Your Conversion Rates
Landing pages are an essential part of any digital marketing campaign. Photo by Stephen Dawson on Unsplash They are the first point of contact between a user and your brand, and their primary purpose is to convert visitors into leads or customers. However, creating a...
6 Digital Marketing Trends That Are Redefining B2B & Heavy Equipment Marketing
Digital marketing is a specialism that never sits still, and even niche industries have their own trends for online promotion which are worth shouting about. Photo by Campaign Creators on Unsplash The world of B2B marketing is a great example of this, and in...I answer your digital marketing questions in this Youtube Series! 