Web Eminence Blog
Website Builder Reviews, Website Tools & Design, Search Engine Marketing, WordPress Tips, and more...
Understanding ROAS (Return on Ad Spend): What’s a Good Benchmark?
Learn what ROAS (Return on Ad Spend) means, how to calculate it, and discover the benchmarks that define a strong advertising performance to maximize your marketing ROI. When running paid advertising campaigns, one of the most important metrics to track is ROAS...
How to Organize Google Ads Campaigns with a Tiered Strategy
Discover how to improve Google Ads performance with a simple campaign tiering strategy. Learn how to separate high-intent keywords from broader ones to maximize ROI. When running Google Ads, most advertisers understand the importance of structuring campaigns around...
How to Track Conversion Value in Google Ads (Step-by-Step Guide)
Learn how to track conversion value in Google Ads using WooCommerce and CallRail. Discover how to measure actual revenue, optimize ROI, and improve bidding strategies. Why Tracking Conversion Value Matters Most advertisers know about conversion tracking in Google...
Should You Use Conversion Values in Google Ads?
If you’re already tracking conversions in your Google Ads campaigns, you’re on the right track. But many advertisers are missing out on a powerful optimization tool
Best AI Tools to Instantly Build High-Converting Landing Pages
You know that feeling when you land on a website and instantly think, “Wow, I want what they’re selling”? That’s the power of a great landing page. Crisp design. Clear message. A call-to-action (CTA) that just clicks. But creating those kinds of pages used to take...
The SEO Benefits of a Fast-Loading and Scalable Website
Website speed is important for many reasons - the obvious one being that it allows users to explore a site faster without long load times. However, and just as importantly, it’s a direct ranking factor for Google. When people land on a website that takes more than a...
I answer your digital marketing questions in this Youtube Series! 