Web Eminence Blog
Website Builder Reviews, Website Tools & Design, Search Engine Marketing, WordPress Tips, and more...
When to Use Maximize Conversion Value in Google Ads — and When It Can Fail Miserably
If you’ve spent any time managing Google Ads campaigns, you’ve probably come across the bid strategy called “Maximize Conversion Value.” It’s one of those settings that sounds promising — after all, who wouldn’t want to get more value from their conversions? But as...
The Truth About Broad Match Keywords in Google Ads: When to Use Them—and When to Avoid Them
When it comes to running Google Ads, few features divide advertisers more than broad match keywords. On one hand, they can open the floodgates to more reach and new opportunities. On the other, they can just as easily burn through your budget with irrelevant clicks...
How to Fix Spam Conversions and Fake Leads in Google Ads (The Real Reason Behind Junk Clicks and Conversions)
If you’ve ever managed Google Ads for a local business, you’ve probably accepted that spam clicks and low-quality traffic are just part of the game.
Designing Websites That Convert: Turning Traffic Into Action Through Smart On-Site Experiences
A beautiful website is only half the job. The other half is making it work hard for your clients. You’ve probably built sites that looked great but didn’t deliver the leads, sales, or sign-ups your client expected. Traffic was coming in, yet conversions were flat....
Why Website Speed Matters for Google Ads Success and SEO: Complete Guide to Fixing a Slow Website
Learn why website speed is critical for SEO and Google Ads performance. Discover common causes of slow websites and proven strategies to improve site speed. A slow website doesn’t just frustrate visitors—it can also destroy your Google Ads campaigns, hurt your SEO...
How to Use Really Simple SSL in WordPress (Pros, Cons, and Alternatives)
Learn how to use Really Simple SSL in WordPress, its pros and cons, performance impact, and alternatives to enable HTTPS without plugins. Securing your WordPress website with SSL (Secure Sockets Layer) is no longer optional—it’s a necessity. Google has made HTTPS a...
I answer your digital marketing questions in this Youtube Series! 