How To Use SEO As A Lead Generation Tool

Sep 6, 2022 | Search Engine Marketing | 0 comments

SEO is a form of marketing that helps to improve the organic search rankings for websites when they are searched with keywords.

Photo by ZBRA Marketing on Unsplash

At its core, SEO is about attracting visitors and driving them to your site so that you can convert potential customers into paying users. 

This article will go over why you should care about SEO, how it works and how you can use it as a lead generation tool. Do yourself a favor and learn more!

Enhance Organic Search Results

SEO is a way to increase the number of visitors who click on your site during searches with specific keywords. 

Let’s say you run a website for a company that manufactures and sells products in the fashion niche. You want to drive as much traffic to your site as possible and get people interested in buying your products. 

To do this, it’s not enough to simply start running ads on Facebook or Google AdWords (in fact, doing so is one of the worst things you could do). Expert SEO companies like Click Intelligence can help you build an SEO strategy for your business that will increase the number of visitors who search with specific keywords, allowing you to convert more visitors into paying customers. 

Get More Traffic With SEO

The reason why you should care about SEO is that it can help you get more traffic in the first place. Using SEO tactics, you can get ensure your website is more easily seen online and can convert more people into paying customers. 

Let’s imagine that your company has been around for several years and has a loyal group of fans and followers on social media. Let’s also say that you’re lucky enough to have some brand recognition from your industry because of your popularity in the fashion niche. However, you’re not seeing big returns in the form of new paying customers. 

You might be thinking that you need to start running Facebook and Google Adwords ads, but this could do nothing but burn your money if your website is still difficult to use, slow to load and without interesting content. 

SEO Traffic Is Organic Traffic

When it comes to business, the best thing you can do is get as many people to your website as possible. This is the first step to convert more people into paying customers and boosting your revenue. 

Organic traffic is not paid for – so you can increase your audience without spending money on adverts. 

SEO Is About More Than Just Backlinks

Backlinks are links from another website to your own. They are liked by search engine algorithms because they give credibility to your website and encourage interconnectedness. Building a good backlinks profile is still important, but these days, business owners don’t need to worry about building hundreds of links per day. 

The quality and relevancy of the content on your website matter more than ever before, especially as the web gets more competitive. 

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