Questions To Ask A Web Designer Before Buying

Jul 8, 2013 | Web Design | 2 comments

Updated 11/1/2017

Since I’ve built over 200 websites in the 5 years and spoken to way more prospects than that, I’ve answered typical questions asked of web designers thousands of times. Knowing the right questions to ask is critical to finding the right web designer for your project

So I came up with this list of the most important questions to ask you web designers as I see it. You should know the answers to all these questions before you pay a dime to a web designer. If you’ve received some interesting answers to these questions or have some suggestions for additional questions to add to my list, please comment below. I’d love to hear from you.

QUESTION: How long will it take to complete the website?

A common complaint I hear are about web designers is the length of time it takes to complete a website project. Some projects that should take a few weeks end up going for months with no real explanation of why it’s taking so long! It could be that the web designer is taking on too many projects and doesn’t have enough time to finish them in a timely manner. For clients of my Complete Website Package, I state that it takes 2 weeks and I usually do it much quicker. Make sure your web designer puts in writing how long it will take for the project to be completed and ask what happens if it goes longer than expected.


QUESTION: How will the website be built? On what platform?

There are many ways to build a website like…

  • Plain HTML from scratch or with a template
  • Dreamweaver or Adobe Muse
  • Website Builders like Weebly and Wix
  • Content Management Systems (CMS) like WordPress, Joomla, or Drupal.

You may say… who cares? and it might not matter to you how the website is built, but it is important to know and it may bring some interesting things to light. For example, you may find that they are building the website on a DIY website builder platform like Weebly that you can use yourself very easily.

I get a lot of prospects with existing websites who contact me about redesigning their website or making revisions to it. The first question I ask is how the website was built and they usually have no idea how it was built or how to find out.

Ask your web designer how they will build your website and if nothing else, just make note of it so you have the information for the future. Knowing what platform they are using to build the website will help you compare the different web designers you are considering.


QUESTION: Can I See Recent Examples of Your Work?

It would be hard to engage a web designer without seeing some of their work. Make sure to ask for RECENT examples of their work. Many web designers will have a portfolio of work on their site but 9 times out of 10 the sites in their portfolio are from 4 years ago so they are not a good representation of their current work. So ask for recent examples and also ask if there are any samples of websites in your specific industry.


QUESTION: Are you creating a custom design or do you use pre-designed templates or themes?

This is an important question because it usually affects the price and the overall look of your website. A custom website design is typically created in an illustrator program like Adobe Photoshop first before it is coded into an actual website framework. While custom website designs are great because you can customize the look of your site from the very first mock-up, they will be more expensive because of the graphic design hours that goe into the project in the beginning stages.

To keep the costs down there are many templates and themes available for content management systems like Joomla and WordPress that speed up the process but don’t allow you to customize the design as much. Because using a design theme speeds up the process so much, you usually can expect to pay much less when utilizing a website template or theme. To give a rough average, I would expect a simple 10 page website to cost $3,000+ for a custom design where a 10 page site created with a pre-designed template or theme would often be under $1,000.

Most web designers don’t tell you up-front whether or not they use themes or templates. Many even say they create custom designs but in reality, they are just taking a pre-designed theme and changing it around a bit. You may call that dishonest – I might not go that far but it is definitely a little shady. BUYER BEWARE!

I prefer to be totally transparent with my prospects by telling them that I use professionally designed themes and that is why my prices are very affordable. If your web designer is using a template or theme, there’s no reason you should be paying $1,000+ for a 10-page website in my opinion.

Many people need a custom design for their website. If that’s you, plan on paying a little bit more. You should then be shown some design mock-ups by your designer early in the process to tweak the design before it’s turned into a website. That’ how you know you’re getting a custom design.


QUESTION: How will I make changes to the site in the future?

I need a WebsiteWhen you’re investigating having your website designed, you are usually excited to get the project completed and get your website online.

But what happens 6 months from the site launch when you need changes to your site?

Will you have access to login to make changes yourself? Have you been trained or given instructions on how to do this? Some content management systems like Joomla and WordPress have an admin dashboard where you can login and make edits to the site. It can take some training though even to make basic changes. If your site is built in HTML, you’ll be hopeless making changes if you’re not armed with the knowledge and software to edit HTML files.

If you’re left without an idea of how to edit your site, you may have to contact the person who built the site and since they have moved on to new clients, they may not be super interested in helping you out. You may end up paying them or someone else to make changes to your site.

Before you engage a web designer to build your site, make sure you know how you will access the site and how you will make changes AFTER the site is completed. You may be satisfied with your web designer telling you, “Don’t worry…it’s easy”, only to find out later that it is not simple at all.


QUESTION: Where will the website be hosted?

Many website design companies do not include hosting but if you’re paying your web designer for ongoing hosting service, make sure to ask them where the site is hosted. If they are hosting the site on a server in their basement, that is bad news.

You want your site hosted by a reputable hosting company with minimal downtime, plenty of bandwidth, and backup protection in case something happens to your website files.

After you find out which hosting company your designer is using, you can then do your own research on the company to check their reputation. Check the website for the honsting company and read reviews from some of their customers.

Since many website designers don’t provide hosting, you’ll have to get it on your own. If you’re looking for a good website hosting company, I recommend HostGator as a good value for low-cost hosting. I’ve used them to host various site for over 10 years and had minimal downtime and always received great support from their team when I need it. You can get a discount on their services by using my coupon code WEBEMINENCE.

If you need some suggestion for higher-end professional hosting, get in touch with me and I can make some suggestions based on your needs.

So there you go – 6 basic questions to ask your web designer. These should help you in hiring dedicated website designer right. There are plenty of web designers out there so if they don’t respond quickly or you don’t like one of the answers, say “Goodbye!” and move on to the next one.


Got a suggestion for another question to ask web designers? Comment Below.

Pin It on Pinterest

Share This