We use our phones for shopping, looking up information, booking services, navigation, and entertainment (among other things). This means that almost any type of brand can find ways to market itself on the mobile market.
And yet, not all businesses focus their efforts on building a solid mobile marketing campaign. This can be great news for your brand since it means you’ll have fewer competitors to overcome and chances to catch the attention of a larger mobile audience.
So, if you’re ready to take your brand to the top of the mobile marketing world, here are a few tips to help you form a solid strategy.
Social Media is Your Friend
How many social media apps do you have installed on your phone? If you’re like most internet users out there, you probably have Facebook, Instagram, YouTube, and TikTok, but there are other platforms gaining traction out there.
With over 2.9 billion active users, Facebook is the biggest platform right now, but YouTube, Instagram, and TikTok are right behind it. Users spend hours each day on social media, which is why so many brands invest in targeted ads and in designing a proper content marketing strategy.
So, the best thing you can do for your brand right now is to set the foundation for building up a social media following. Find the platforms that are most popular with your target audience and devise a content strategy that fits your products or services.
App Store Optimization (ASO)
Just like there are optimization methods for search engines (SEO), nowadays, there are methods for your app to rank higher in top charts and search results. So, what is app store optimization (ASO)?
In a nutshell, ASO is a combination of techniques that tell app stores, such as Google Play or Apple Store, that your app is one of the best options for a user’s search. These techniques are not as complex as SEO (for now), and app stores don’t consider keywords (yet), but it does help to have a well-designed description, print screens, and a catchy title.
If your mobile marketing campaign has a budget, you should consider promoting your brand through relevant apps. Many of today’s mobile apps work in freemium mode, where the users get access for free but have to see some ads while the app is in use. In fact, this is how all social media apps work.
When you run ads this way, you can be almost sure you’ll have the users’ attention since they are actively interacting with the app. Plus, if you target your audience well, these types of ads may be even more successful than Google Ads!
One thing that mobile devices allow you to do really well is location-based marketing. There are different techniques you can use, such as mobile targeting, geofencing, and geotargeting, that allow you to adjust the marketing campaign using real-time location data and provide highly personalized offers.
This type of mobile marketing campaign works best for brick-and-mortar businesses (stores, restaurants, local businesses, and so on) as it allows them to target people that are nearby their location.
Of course, e-commerce brands can use these techniques as well by providing various discounts or incentives based on users’ location. Using mobile efficient marketing tools like dynamic QR code generators to bridge the brick-and-mortar stores to online e-commerce channels is an excellent way to make use of the marketing features available on mobiles. These reusable QR codes can be accessed from any location to direct customers to any online channels, making them an effective and feasible location-based mobile marketing tool.
Mobile marketing is no longer something you do as an addition to your core strategies. In today’s online climate, if you ignore mobile device users, you risk losing more than half of your target audience. So make sure you plan accordingly!