Web Analytics: 3 Benefits for Business Growth

Feb 22, 2022 | Small Business, Tools & Services | 0 comments

Let’s start at the beginning with the basics of web design and analytics.

Photo by Luke Chesser on Unsplash

Web design refers to the overall structure, layout, and interactions that have been created on a website. This design is usually done with the help of UI and UX designers, and then sent for development. 

Once the design is complete and the website has been developed, users can begin using the website to achieve their goals – for instance, the user’s goal of visiting an ecommerce website is to find the right product or service and purchase it, or get a quote on the price.

Here’s where web analytics comes into play – it helps the website owners analyze the behavior and interactions of the users who visit their site to see if the website is successful – if the design is successful, it means that users have been able to achieve their goals with ease. 

An unsuccessful website would have users leaving the website confused, or getting stuck and frustrated along the way. In this article, we’re going to walk you through the many benefits of web analytics, and how this will help you grow your business in the long run – let’s get started!

Find the Right Tools

To properly analyze the success of your website, you need to use the right web analytic tools

While FullStory has been used by many people to help analyze their digital experiences online, there are some limitations to FullStory in terms of how well it can track and provide data for the number of times a user interacts with the website. 

Right now, there are many FullStory alternatives out there in the market which will help you have a comprehensive view of a user’s interaction with your website. We’ll talk more about the specific benefits that come with using the right web analytics tools in the following section. 

The Benefits of Using the Right Tools

Using the data provided by the web analytics tool you’re using, you’ll be able to understand how well your website is performing, and also identify the areas where users face an issue when interacting with your product. 

Once you find these issues, you’ll be able to optimize the website by fixing these issues. Here’s a list of the benefits that come with using the right tools to measure and analyze your website:

1. Measures the Traffic on the Website

The most important benefit is that it helps you view the number of visitors who are visiting your website. 

Not only does it give you a number, but it also helps you understand what led them to your website in the first place – whether it was through specific keywords, social media, ads, search engines, emails, etc. 

Based on this information, you’ll be able to find new ways to attract more customers to your website.

2. Minimize Bounce Rates

A bounce rate refers to the number of users who arrive at the website, but leave without taking any action or even clicking on any links on the website. 

This means that the user immediately lost interest, or failed to find what they were looking for or expecting when they arrived on the website. 

If your bounce rates are high, it could be a sign that your website needs to be redesigned with UX in mind – this way, you have a chance of attracting the users as soon as they land on the page. 

It’s also a good idea to make your content simple and easy to read and understand, so they stay a little longer rather than leaving immediately. 

3. Identity UX Problems

One of the main reasons why users leave a website without completing their goals is because of bad UX design – not only will it confuse and frustrate users, but will also cost you more customers in the long run. 

By analyzing the problem areas in a website, you’ll be able to rethink the UX and change the UI to make it more intuitive and user-friendly for users.

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