Today, every business has its online platform, as we understand that digital technologies are our future.

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Website development became an integral element of eCommerce functioning, and there’s a high demand for professional site builders. It may be a bit challenging to hire talents for a software development project as they need to possess many skills and responsibilities. 

Front-end development gains its popularity at an accelerating rate as people appreciate site interface and choose user-friendly options. If a site looks outdated and hasn’t a sufficient number of navigation options, potential clients will go somewhere else.

In this article, we’ll explain the front-end development role in eCommerce success and specify the role of a presentation layer builder.  

What is Front-End Development?

Front-end became a widely used term in web development, but what does it mean, and how to differentiate it from back-end? They both are essential for an eCommerce platform operation; however, the back-end refers to the server-side and the front-end to the client-side. There are over 40,729 front end developers currently employed in the United States. 

A front-end developer creates a site interface that is visible to users. It includes elements people interact with, like design, structure, and content. Responsiveness and performance of the site or app are essential for front-end development. 

Front-end developers use such languages as HTML, JavaScript, CSS, and frameworks like React, Angular, jQuery, Vue, and Stencil. These technologies are essential for designing an appealing product with decent functionalities. 

Why eCommerce Needs Front-End

eCommerce is based on a visual appeal to clients, and the better images and design you have, the more people will buy your product. A perfectly developed client-side of the website enables a positive user experience and entices them to visit your platform more often. Three essential elements ensure flawless front-end development and site operating. They include UX for product filtering, purchase process, and optimistic UI; high performance and design. Experts find a strong correlation between site design and company revenue. Thus, we can see that the front-end layout of site development is crucial for online business. 

Main Front-End Technologies in eCommerce

A developer enables flawless site navigation, a top-notch design, and the use of advanced technologies greatly contributes to it. Let’s take a look at the most needed and popular of them:

#1 HTML

Developers have to master HTML at the beginning of their career as it’s a standard language laying at the basis of front-end building. This language describes the structure and content meaning. A web browser reads HTML files pages and renders the documents into multimedia web pages.

#2 JavaScript

As you understand, HTML helps build the webpage base, and there comes another language for enriching the page with content. Customers pay attention to its variety and appreciate well-designed pages with structured content. An eCommerce web developer is obliged to have competence in JS. 

#3 ReactJS

It is a dynamic and flexible JS library that is a must for every front-end developer. Building a user interface is impossible without a library with rich functionalities. It ensures fast content loading that contributes to a positive user experience. 

#4 Ajax

Due to Ajax’s asynchronous page update, front-end architects and UX designers find this technology indispensable for their work. Programmers choose it for great action-based services like filtering, ordering, etc. Ajax provides excellent software responsiveness, and it’s essential to have in the CV. 

eCommerce Front-End Developer Skills and Responsibilities

Every developer should know one of the front-end programming languages (JavaScript, HTML, CSS), frameworks (React, Angular, Vue.js, Node.js), and be able to work with libraries (jQuery, React, Sass). It’s essential to have higher education and working experience in the IT field. Furthermore, experience with Agile Methodologies is needed. Testing and debugging are paramount skills for a developer as well. Generally speaking, a developer should have problem-solving skills and an eye for detail. 

An eCommerce web developer needs to perform many tasks and be responsible for the success of the project. The primary goal is to optimize the user experience and develop a usable interface. It is also necessary to work on user-facing features and code with the help of specific technologies. Moreover, they should create and maintain documentation on the project development to help a company detect bugs. 

There are different jobs for a front-end developer in eCommerce like UI, web, user experience, and front-end designer. An experienced professional with great education, knowledge, and skills can find a profitable workplace. 

Summing Up 

Now you can see that modern eCommerce services benefit from web development to make a profit. Online businesses easily adopt modern technologies and find the best solutions for building an appealing presentation layer – front-end. There are many aspects to consider while choosing this career as a developer is responsible for the company’s online presence and revenue. Sounds challenging, but maybe it’s time to start? 

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