If you’re a product owner or even a commercial director, you might find it difficult to specify the value and role of UX in helping you to do so. You’re probably asking yourself if UX is worth it or not and whether you’re going to learn something new.

Photo by Amélie Mourichon on Unsplash

There are many arguments on whether you should invest in UX design or not, and some of them include a more significant market share, low customer abandonment rates, more sales, and much more. 

Well, don’t go anywhere because, in this article, we will show you the top seven key reasons you should consider investing in UX design.

1) Lower costs on web development 

Nearly a third of developers will spend up to ten hours a week fixing bugs in their UX design process, so most of their time is spent fixing errors and re-working projects. However, with a UX design process, designs are correctly tested before being given to a developer. Changes are made during the prototype phase and are to be made when at this phase; let’s not forget, much cheaper to do so as well. 

Moreover, according to a study, code defects are 30 times more expensive to correct than using the correct information initially, and if you choose to use a UX design, these coding defects most likely won’t occur. That’s why investing in UX is a better alternative to go with and because products get launched much faster since developers spend more time on projects that require fewer adjustments. 

2) Consumers can locate products easier 

Even though UX design has come such a long way, we can condemn one thing: the fact that many website designs still have issues and can be pretty complicated for consumers to locate their products. 

In 2005, a study called the “7-11 Milk Experiment” was set up to ask consumers to visit a site and purchase something they need. 30% of participants claimed that they made the right purchase, while the rest couldn’t find what they were looking for. So, what issues do we have here? The fact that 70% of users can’t find what they were looking for. This happened due to a series of issues, such as design issues. 

Furthermore, UX can eliminate this issue by not attracting a high number of visitors but rather by paying customers to meet your financial objectives and goals. 

3) UX tools 

UX tools are evolving fast and are one of the primary reasons people invest in UX design. From the early stage of development to the end, UX tools play a significant role in the product development process. 

You may be asking why you need a UX/UI design tool? 

All UX/UI tools work towards the same goal: helping designers make a great design app. Moreover, here are the primary tools that excel in the product design process: 

  • Wireframing 
  • Visual design
  • Optimization 
  • Handoff
  • User testing 

Some popular UX/UI design tools you can consider using are: 

  • Maze: Excellent for remote testing
  • Sketch: A digital design platform 
  • Figma: A collaborative interface design tool
  • Marvel: A design platform for digital products 
  • Framer: A prototyping tool for all teams 

Additionally, don’t forget the differences between UX and UI whenever you identify which tool you need. In other words, UX design is about creating digital products that function correctly, and UI design makes the product pleasing to use. 

4) Provides real value to people 

With UX tools being so affordable for connecting objects online and generating data, there’s a massive hype on IoT (Internet of Things). However, with so many new technologies available, organizations will feel left out not using them to their advantage, and feel ‘left behind.’ 

However, many companies stick to the idea that they only need to make a smart product, only because it is possible. Although a trial phase is essential, a tech-centered approach won’t always lead to long-lasting value for users, primarily when it doesn’t fulfill the needs of individuals. 

For instance, even a company such as Apple had difficulties with its user-centered design and finding success with its smartwatch. Newer technologies such as AI, voice generators, VR, and more, allow you to communicate in new ways that you’ve never done so. 

Moreover, UX design allows you to leverage the tech benefits and provide a solution for consumer needs. For example, VR and AR are being used to solve new problems. Another great example is AdhereTech which uses a straightforward sensor tech to remind users to take their medication on time. 

5) Satisfied customers will be long-term ones 

Online reviews will either make you more sales or not. In fact, according to statistics, word of mouth accounts for 13% of all sales and results in $6 trillion of annual global spending. So, if users are writing excellent reviews on social media, it’s a good sign for you, but if not, we might have a problem. 

After all, the truth is that happy users and positive reviews will impact a product’s growth. A good user experience is what makes them happy in the long term. Additionally, happy users will recommend your product or service to others. According to a report, 4 out of 6 people will tell others about their satisfaction, and 70% of buying experiences are based on how customers feel. 

To make sure your product goals are aligned with your user goals, you need to follow a UX product roadmap. Then, conduct user research in the starting phases of the roadmap, and make sure your UX strategy influences your product development. UX researchers are the user’s voice, so never forget to always listen to what they have to say. 

6) Increased conversion rates 

Having an exemplary user interface allows users to leave a good first impression and increases the opportunity for converting new visitors. In addition, according to Timedoctor, a good UI will save the organization costs and increase productivity and efficiency. 

A good UI also means the product solves problems, whether with element interactions, buttons, providing menus, or other product features that make it easier to accomplish tasks. Moreover, in the modern age, UI/UX designs require personalization to create a much better interface. 

In other words, you’re helping users be more productive, and in this case, they are closer to conversion. UX design makes your website and products operate in a way that users expect to do so. Whenever their expectations are met, the conversion path is much smoother and has fewer obstacles for users to achieve their goals. 

Furthermore, UX and UI research developers will also get a much better understanding of what they have to do and create a flawless experience. Simultaneously, it helps UX developers understand what their customers want and who they are, enhancing the overall user experience. The more your product aligns with user needs and wants; the higher your conversions will be. 

7) Increased customer trust 

When visitors go on your website and start to use your application, they will make their first impression about your site in only a few seconds. So, your first impression will define everything that’ll happen. 

In short, if the UX is great, you can gain trust quite quickly. Trust can’t ever be underestimated in the customer experience, and it begins the second the customer starts interacting with your product. After all, people want to work with brands they trust and have had an excellent experience with. 

Another benefit of this is that a good UX design will increase brand recognition, which contributes to customer trust. Customer loyalty is made up of two key elements, and those elements are brand trust and recognition. To sum it up, your primary focus should be on retaining customers in the long term. 

Wrapping it up 

That’s all in this article. These are our top seven key reasons you should consider investing in UX design. After all, there are many benefits associated with UX design, such as lowering website costs and allowing you to locate a product on a site quickly and easily. Even UX tools have made it easier for UX research developers to create a lasting impact on customers and ensure they meet their expectations. 

Let’s not forget one other thing, when customers are satisfied and have an outstanding experience with your site, they’ll turn into long-term customers. A good UX design aligns with a good user experience, and when the user experience is good, customer trust will come along with it. 

If you earn your customer’s trust, you have gained everything. Seek to make an excellent first impression and ensure you deliver the required quality to your customers at all times!

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