by Ryan Bowman | Sep 10, 2025 | Search Engine Marketing
Discover how to improve Google Ads performance with a simple campaign tiering strategy. Learn how to separate high-intent keywords from broader ones to maximize ROI. When running Google Ads, most advertisers understand the importance of structuring campaigns around...
by Ryan Bowman | Sep 9, 2025 | Search Engine Marketing
Learn how to track conversion value in Google Ads using WooCommerce and CallRail. Discover how to measure actual revenue, optimize ROI, and improve bidding strategies. Why Tracking Conversion Value Matters Most advertisers know about conversion tracking in Google...
by Ryan Bowman | Jul 10, 2025 | E-Commerce, Search Engine Marketing
If you’re already tracking conversions in your Google Ads campaigns, you’re on the right track. But many advertisers are missing out on a powerful optimization tool: conversion values. In this post, we’ll break down what conversion values are, when you...
by Ryan Bowman | Jun 27, 2025 | Search Engine Marketing, WordPress
You know that feeling when you land on a website and instantly think, “Wow, I want what they’re selling”? That’s the power of a great landing page. Crisp design. Clear message. A call-to-action (CTA) that just clicks. But creating those kinds of pages used to take...
by Ryan Bowman | May 16, 2025 | Search Engine Marketing
Website speed is important for many reasons – the obvious one being that it allows users to explore a site faster without long load times. However, and just as importantly, it’s a direct ranking factor for Google. When people land on a website that takes more...