How to Fix Spam Conversions and Fake Leads in Google Ads (The Real Reason Behind Junk Clicks and Conversions)
If you’ve ever managed Google Ads for a local business, you’ve probably accepted that spam clicks and low-quality traffic are just part of the game. A few wasted clicks here and there — no big deal, right? But what happens when your campaign starts showing a high...
Why Website Speed Matters for Google Ads Success and SEO: Complete Guide to Fixing a Slow Website
Learn why website speed is critical for SEO and Google Ads performance. Discover common causes of slow websites and proven strategies to improve site speed. A slow website doesn’t just frustrate visitors—it can also destroy your Google Ads campaigns, hurt your SEO...
Understanding ROAS (Return on Ad Spend): What’s a Good Benchmark?
Learn what ROAS (Return on Ad Spend) means, how to calculate it, and discover the benchmarks that define a strong advertising performance to maximize your marketing ROI. When running paid advertising campaigns, one of the most important metrics to track is ROAS...
How to Organize Google Ads Campaigns with a Tiered Strategy
Discover how to improve Google Ads performance with a simple campaign tiering strategy. Learn how to separate high-intent keywords from broader ones to maximize ROI. When running Google Ads, most advertisers understand the importance of structuring campaigns around...
How to Track Conversion Value in Google Ads (Step-by-Step Guide)
Learn how to track conversion value in Google Ads using WooCommerce and CallRail. Discover how to measure actual revenue, optimize ROI, and improve bidding strategies. Why Tracking Conversion Value Matters Most advertisers know about conversion tracking in Google...I answer your digital marketing questions in this Youtube Series! 