You want to keep your leads engaged with your business and go down the rabbit hole in order for them to become your paying customers!
But keeping people engaged might be harder than you think, and there’s a lot that you can do to keep engagement high and eventually turn that engagement into payments that will work for you and your business.
1) Focus On The Customer
While you might think that your email newsletter is the perfect time to update your customers on what is going on in your own life, keep that to your social media pages. While you can share stories and personal anecdotes in your email newsletter, you do need to make sure to tie it all back to the customer and what benefits they can get out of the newsletter.
Some of the best email newsletters (and marketing emails) focus on tying personal stories into examples that can be turned into sales pitches.
Connecting with your customers through your stories is a good idea to keep them engaged and emotionally invested in your work and your business, but just make sure to establish that connection from your sign-up forms (from https://www.aweber.com/sign-up-forms.htm), to the last email you send.
2) Make Email Newsletter Bonuses Exclusive
Humans are greedy, and 9 times out of 10, they don’t just join an email list solely because they love the person making content. They join because they want to get the free tips, e-books, client calls, or whatever else you might be offering them in exchange for their email.
Once they are on your email list, keep giving them gifts. Focus on giving exclusive discounts, first looks, or sneak peeks at some of what you are working on to those on your email list.
While this isn’t permission to prioritize your email list customers over customers you might get from other sources, it can be a great way to keep your email newsletter readers engaged with your emails because they are getting things that no one else is getting related to your business. The fear of missing out (FOMO) is a real thing, and a good marketer knows how to use it.
3) Make Communication A Two-Way Street
While you are emailing your customers, if you want to make your customers feel really special, then make sure that they can email you. Using email to open up a dialogue, even a short and tightly controlled one can help connect your customer to you.
If they feel like they know who you are and that you care about them and don’t just see them as a number, then they will be more inclined to engage with everything you send.
You can have Q&A sessions, engage with the community through webinars, or even host one on one emails with customers where you answer personalized questions for them. While it is another thing you will have to do for your business, you will get a lot out of communicating with your customers through your email newsletter.
The email newsletter isn’t just something you can passively build and forget about once you have a required number of subscribers, but instead, it is something you need to continually change and tweak in order to keep those subscribers engaged with your newsletter and also engaged with your business.