Google Ads Costs & Case Study, Is it Worth It For Small Business?
You’ve heard of Google Ads, right? (formerly called AdWords) But is it right for your small business? I explore the answers to that question including costs, lifetime value, and a brief case study.How To Advertise In Google – The BasicsEveryone wants their...
Google Analytics – How to Setup & What To Look For
Google Analytics is the standard for tracking and analyzing your website traffic. This is especially true for small businesses as tracking the who, what & when of your site visitors is vital to understanding your online marketing. As a small business owner, you...
Ad Extensions in Google Ads – Setup the 3 Most Important Extensions for 80/20 Efficiency
The real estate on a search results page in Google might be as valuable as land real estate in some industries. If you’re paying for Google Ads, you’re getting less clicks if you’re not utilizing ad extensions to maximize the size of your ad on the page. It doesn’t...
Drop In Google Ads Click Volume? Find Out WHY in 6 Steps
I’m finishing up this post on Labor Day which is the last long summer holiday weekend in the US before the fall season is in full swing. A handful of my advertising clients have contacted me in the last couple weeks about a drop in traffic volume. This seems to...
5 Tips to Optimize High Spend Google Ads Accounts
When I talk about High Spend Google Ads accounts, I’m not necessarily talking about Fortune 500 companies that spend half a million dollars in Google Ads per month. These companies likely have a dedicated team or agency for marketing. That team may still want to check...I answer your digital marketing questions in this Youtube Series! 