by Ryan Bowman | Mar 9, 2023 | Search Engine Marketing
Landing pages are an essential part of any digital marketing campaign. Photo by Stephen Dawson on Unsplash They are the first point of contact between a user and your brand, and their primary purpose is to convert visitors into leads or customers. However, creating a...
by Ryan Bowman | Jan 11, 2023 | E-Commerce, Search Engine Marketing
Digital marketing is a specialism that never sits still, and even niche industries have their own trends for online promotion which are worth shouting about. Photo by Campaign Creators on Unsplash The world of B2B marketing is a great example of this, and in...
by Ryan Bowman | Dec 20, 2022 | Search Engine Marketing
Digital marketing for lawyers is a broad topic. There are hundreds of niches and specialties in the law world and thousands of marketing strategies that accompany them. Depending on the size of your law firm, certain strategies won’t be applicable to you or are too...
by Ryan Bowman | Oct 28, 2022 | Search Engine Marketing
Undoubtedly, all companies need a solid marketing strategy to succeed among their competitors in the market. In a digital marketing world where information is at the consumers’ fingertips, businesses need to find a way to elevate their brand above others to make...
by Ryan Bowman | Sep 23, 2022 | PPC Sitelinks, Search Engine Marketing
You can make your paid search campaigns, also known as pay-per-click (PPC) ads, gain a better return on investment (ROI) if you know how to do it right. PPC ads strategy is essential for any business as it can help drive traffic to your site or achieve any of your...
by Ryan Bowman | Sep 21, 2022 | Search Engine Marketing, WordPress
WordPress is currently the most used content management system (CMS) and powers more than 30% of the internet. In 2003, WordPress began as a blogging platform, but it quickly evolved into a strong and adaptable way to manage an entire website. Photo by Firmbee.com on...