Is My Website in Google? How to Check If You’re Indexed
It may sound simple, but it’s a question that I’m frequently asked by website prospects: “Will my site show up in Google?” The short answer is… yes. But let’s take a look at the longer answer. It might actually be harder to NOT get your site indexed by Google. I’ve...
Google Ads Costs & Case Study, Is it Worth It For Small Business?
You’ve heard of Google Ads, right? (formerly called AdWords) But is it right for your small business? I explore the answers to that question including costs, lifetime value, and a brief case study.How To Advertise In Google – The BasicsEveryone wants their...
Google Analytics – How to Setup & What To Look For
Google Analytics is the standard for tracking and analyzing your website traffic. This is especially true for small businesses as tracking the who, what & when of your site visitors is vital to understanding your online marketing. As a small business owner, you...
Ad Extensions in Google Ads – Setup the 3 Most Important Extensions for 80/20 Efficiency
The real estate on a search results page in Google might be as valuable as land real estate in some industries. If you’re paying for Google Ads, you’re getting less clicks if you’re not utilizing ad extensions to maximize the size of your ad on the page. It doesn’t...
Drop In Google Ads Click Volume? Find Out WHY in 6 Steps
I’m finishing up this post on Labor Day which is the last long summer holiday weekend in the US before the fall season is in full swing. A handful of my advertising clients have contacted me in the last couple weeks about a drop in traffic volume. This seems to...I answer your digital marketing questions in this Youtube Series! 