Ad Extensions in Google Ads – Setup the 3 Most Important Extensions for 80/20 Efficiency
The real estate on a search results page in Google might be as valuable as land real estate in some industries. If you’re paying for Google Ads, you’re getting less clicks if you’re not utilizing ad extensions to maximize the size of your ad on the page. It doesn’t...
Drop In Google Ads Click Volume? Find Out WHY in 6 Steps
I’m finishing up this post on Labor Day which is the last long summer holiday weekend in the US before the fall season is in full swing. A handful of my advertising clients have contacted me in the last couple weeks about a drop in traffic volume. This seems to...
5 Tips to Optimize High Spend Google Ads Accounts
When I talk about High Spend Google Ads accounts, I’m not necessarily talking about Fortune 500 companies that spend half a million dollars in Google Ads per month. These companies likely have a dedicated team or agency for marketing. That team may still want to check...
Google Ads Quality Score – Find It, Define It, and Improve It
For anyone advertising in Google Search, Quality Score is critical to understand because it can affect your Ad Rank and how much you pay for that rank. In this post, I’ll give a quick overview of Quality Score, how to CHECK it and how to USE it to get better results...
Google Ads Help & Tutorial Videos
Google Ads is kinda like riding a bike. Almost anyone can do it, but you can certainly learn more, practice, and progress to higher and higher skill levels. There is a LOT to learn with video and kicking back and watching some videos is an excellent way to learn the...I answer your digital marketing questions in this Youtube Series! 