Google Ads PPC vs Organic SEO – Where To Invest Budget? – WEask.tv Q10
The 10th question in my WEask.tv Q&A series comes from an advertising client who currently spends around $1500/month for advertising in Google Ads. Here’s his question: Would I be wise to consider diverting some money away from the Google Ads campaigns and...
Google Ads Bid Strategies – Comparing Maximize Clicks, Maximize Conversions, Target CPA
There are many levers to pull in a Google Ads account that can drastically affect the performance of your account to the point of making it a success or failure. One of these important levers, or tools, provided within your Google Ads account is bid strategies. I’ve...
How To Improve Your Reviews And Win More Customers
In this digital age, customer reviews are crucial to the success — and survival — of any online business. Having a large pool of strong, positive customer reviews to dip into will see your brand’s reputation soar and your products fly off the shelves. Having very few...
Is My Website in Google? How to Check If You’re Indexed
It may sound simple, but it’s a question that I’m frequently asked by website prospects: “Will my site show up in Google?” The short answer is… yes. But let’s take a look at the longer answer. It might actually be harder to NOT get your site indexed by Google. I’ve...
Google Ads Costs & Case Study, Is it Worth It For Small Business?
You’ve heard of Google Ads, right? (formerly called AdWords) But is it right for your small business? I explore the answers to that question including costs, lifetime value, and a brief case study.How To Advertise In Google – The BasicsEveryone wants their...I answer your digital marketing questions in this Youtube Series! 